Bernadette Schwerdt: The Secrets of Online Success

Online success is more than just a great platform, service or product.Brand development, storytelling and communication sit front and centre of why customers will engage with you. This means understanding the power of language.In this episode I sit down with Bernadette Schwerdt — entrepreneur, best selling author, founder of the Australian School of Copywriting, and host of the podcast So You Want to Be a Copywriter.Bernadette has spent decades helping businesses and individuals communicate in a way that drives real commercial outcomes. But in today’s environment — shaped by artificial intelligence, shifting business models, and the explosion of digital content — the stakes around communication, storytelling, and intellectual property have never been higher.We discuss Bernadette’s latest book, The Secrets of Online Success, and the key lessons for anyone looking to build a business in today’s digital economy.We also cover a wide range of other topics including:Bernadette’s journey from South Australia into acting, public speaking, authorship and entrepreneurshipBuilding and scaling the Australian School of CopywritingWhat actually makes online businesses successful — and why many failThe commercial value of clear communication and why so many businesses get it wrongLessons from entrepreneurs and authors she has worked with, including through her ghostwriting workThe role of storytelling in building brands and influencing customersCommon mistakes leaders make when presenting and communicatingThe impact of artificial intelligence on copywriting, content creation, and business modelsWhere human creativity and judgement still matter in an AI-driven worldThis is a conversation about far more than writing — it’s about how businesses create value, communicate it effectively, and adapt in a rapidly changing world.⚠️ DisclaimerThe information, views and opinions expressed in this podcast are those of the host and guests and are provided for general information purposes only. They do not constitute financial, legal or professional advice and should not be relied upon as such. You should seek appropriate professional advice tailored to your individual circumstances before making any decisions. While every effort has been made to ensure the accuracy of the information discussed, no representation or warranty is given as to its completeness or reliability.🔗 Connect with the showFor more episodes, updates and enquiries:Website: https://jameshstewart.com/LinkedIn: https://www.linkedin.com/in/james-h-stewart-gaicd-83b46a9/YouTube: https://www.youtube.com/@WhatIlearnedinbusiness Hosted on Acast. See acast.com/privacy for more information.