What Fulfills You?

When the Life You Thought You Wanted Doesn’t Fulfill You with Co-Founders of The Granola Bar

August 18, 2026·53 min
Episode Description from the Publisher

#392: Julie Mountain and Dana Noorily are the co-founders of The Granola Bar, longtime friends, mothers, and entrepreneurs who turned a desire for something more into a thriving brand. After initially believing that becoming stay-at-home moms was the life they wanted, they each began to realize they were craving a greater sense of purpose, creativity, and identity outside of motherhood. What started as a shared idea eventually became The Granola Bar, a beloved all-day dining concept that has grown to multiple locations. Their story is one of friendship, reinvention, entrepreneurship, and giving yourself permission to change your mind about what a fulfilling life looks like.What you'll learn:How to balance decision making between instincts and logicThe difference between resume vs. eulogy virtues and which you should consider focusing onReality of starting and building a new business and what every aspiring business owner should knowRelevance of partner selection and how they play a role in the kind of life you are able to live, especially in their level of support in your own individual dreams and goalsWhy most women idealize being a "stay at home mom" and the reality of how it may not truly fulfill youBILT Credit Card Info (Pay Rent and Earn Points):https://bilt.page/r/HQ06-ZV7OReceive weekly personal insights from Emily's email newsletter and subscribe hereWatch Full Episodes on YouTube: https://www.youtube.com/@whatfulfillsyou/videosENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"Follow The Granola Bar on Instagram: https://www.instagram.com/thegranolabarFollow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyouFollow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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