When Your Bills Hinge On Your Website Design Clients Saying "Yes"

Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments.If you've ever had a client say yes, pay the deposit, and then go quiet for weeks, it's rarely because you did something wrong. It's usually because they weren't quite ready to work with you.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I'm talking about how to attract the clients who come to you ready to buy, so you can save yourself all that back and forth. I also tell you the story of the time I was the person who wasn't ready, why I was never Hinge's ideal customer, and why it did not go well.We get into:Why niching means the right clients find you when they're ready, not just shopping aroundThe huge gap between "not quite ready" and "sign me up, here's the money"What happens when a client pays the deposit and then goes quietWhy I was never Hinge's ideal customer, and what that teaches us about clients who aren't readyWhy long, specific search phrases beat "web design London", and how I found a holiday cottage with ChatGPTThree questions to ask your past clients about how they found youHow FAQs and blogs answer people's questions so you don't have toWhy you shouldn't hide your prices, and what to say about hosting, licences and renewalsWhy case studies reassure the clients who are about to say yesWhy getting clear on your messaging takes patience, and why you shouldn't keep changing itIf you want clients who are ready to say yes and a lot less back and forth, this one's for you.Come and find out more at https://websitesmadesimple.co.uk or email me at hello@websitesmadesimple.co.ukMentioned in this episode: SEO F-ing What with Nikki Pilkington, episode 38, "Your Portfolio Page Title Is KILLING Your SEO": https://seofuckingwhatpodcast.co.uk/episode/your-portfoilio-page-title-is-killing-your-seoAnd here's the link if you want to learn more about Neal and Podknows: https://podknows.co.uk/Skip to the good bits:00:00 Why ready-to-buy clients make life easier02:34 The gap between 'not ready' and 'sign me up'04:16 My Hinge story: the day I wasn't the ideal customer07:26 How your ideal clients actually search11:03 Answer their questions before they ask12:52 Don't hide your prices (or what's included)16:24 Case studies that reassure17:49 Anchor your messaging