John Lunn • Collaboration, Growth & Reaching New Audiences

John Lunn, publisher of Western Horseman and president of PBR, joins host, Paul Kostial, for a wide-ranging discussion about the future of horse communities, equestrian events, storytelling, media, and audience growth.Drawing on his experience leading some of the most recognizable brands in Western sports and lifestyle media, John shares insights into why Western culture continues to attract new audiences, the importance of experiential events, the role of education and storytelling, and why collaboration across breeds and disciplines may be one of the greatest opportunities facing the horse industry today.Key Topics include:• Continuing growth, Western lifestyle• Lessons learned from PBR & RTTH• Storytelling matters more than ever• Reaching the newcomer audiences• Reaching more younger audiences• Cross-community collaborations• The vital importance of education• The critical role of ease of entry• Trends shaping equestrian eventsWhether you’re involved with Arabian horses, Western performance horses, ranching, rodeo, or simply love horses and horse people, this conversation offers valuable perspective from one of the industry’s most influential media leaders.