AI Summary (6-min read)
TLDR
LEGO's strategic pivot toward adult collectors is a necessary response to slowing growth in its traditional children’s market and the rising purchasing power of nostalgic adults. While embracing this lucrative segment makes business sense—evidenced by double-digit revenue growth in 2024 a
LEGO's strategic pivot toward adult collectors is a necessary response to slowing growth in its traditional children’s market and the rising purchasing power of nostalgic adults. While embracing this lucrative segment makes business sense—evidenced by double-digit revenue growth in 2024 a
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Guest
L
Leo Battersby
roundtable on We Fixed It, You're Welcome
Mentions
Books, people, and resources mentioned in this episode.
People
Leo Battersby
Companies
LEGOMattelMattel CreationsFluid Logic
Products & Tools
LEGO TechnicsMidnight Rally Club
Topics
BrandingBusiness ModelsEntrepreneurshipFundraisingProduct ManagementScalingStartupsVenture Capital
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