We Fixed It, You're Welcome

7-Eleven’s Egg Salad Experiment

May 19, 2026·49 min·6-min readconversationalbusiness
Podzilla Summary (6 min)
TLDR
The podcast episode of We Fixed It examines 7-Eleven’s attempt to revitalize its North American brand by introducing Japan’s popular egg salad sandwich, priced at $5.50—nearly four times its cost in Japan. The hosts question whether this product can reposition 7-Eleven as a fresh food d

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Mentions

Books, people, and resources mentioned in this episode.

People

Chino

Companies

7-ElevenMcDonald'sTim HortonsPret a Manger

Products & Tools

Japanese egg salad sandwichiced coffee

Topics

BrandingBusiness NewsEntrepreneurshipProduct ManagementStartups

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