715. Working Session: The Email Infrastructure Every Nonprofit Needs - Katelyn Baughan

Most nonprofits treat email like a megaphone. They show up loud when they need donations and go completely quiet in between. Katelyn Baughan has worked with UNHCR, Amnesty International, the Trevor Project, and the National Breast Cancer Foundation, and she has seen this pattern cost nonprofits thousands in unrealized donations. Her fix: stop thinking about campaigns and start building infrastructure. In this Working Session, Katelyn walks Jon and Becky through the automated email system that...