Vishwas Mudagal Show

India Grows 70% of the World's Spices. One American Company Makes More Money From It.

April 23, 2026·1 min
Episode Description from the Publisher

🌶️ India is the backbone of the global spice trade — but we don’t own the brand, the shelf, or the profit.For 5,000 years, we’ve grown the world’s flavour.Pepper. Turmeric. Cardamom. Cumin.• India grows ~70% of the world’s spices• Produces 75 of 109 global spice varieties• Supplies 180+ countries 🌍But here’s the reality:• We export raw value• Others sell perceived value• Same spice → up to 10x pricingAnd here’s the comparison:• McCormick & Company revenue: ~$6.7B/year• India’s total spice exports: ~$4.5B/yearOne company.No farms. No fields.More value than an entire country’s exports.This isn’t just spices. It’s a pattern:• We produce → they brand• We sell bulk → they sell premium• We focus on cost → they control perceptionAnd globally, story beats commodity.Now the shift is clear:• Demand for authentic origin products 🌍• Consumers want story, traceability, trust 📦• Indian identity becoming a global advantage 🇮🇳• D2C brands selling direct to global markets 🚀This is the opening.The next decade belongs to brand builders.Because wealth isn’t created where you grow.It’s created where you position.🌶️ From spice farm → to global brand📈 From volume → to value💬 Comment “BRAND” if you see the shift🔁 Share this with someone building📌 Save this — applies to every industryFollow @vishwasmudagal for levelupseries and newindiaseries #india #vishwasmudagal #indian #reels #viral

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