Is Brown-Forman For Sale? To Whom?

With rumors swirling that Kentucky spirits company Brown-Forman might be for sale, and with both French giant Pernod Ricard and fellow Kentucky company Sazerac both said to be in talks, Adam, Joanna, and Zach discuss the timing and particularities of this potential acquisition. Does either company have a clear roadmap to get whiskey giant Jack Daniels back on track? Are there other brands in the Brown-Forman portfolio that could be driving this move? Does a publicly traded company or a privately held one make more sense here? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!Zach is drinking: Latta RoussanneJoanna is drinking: Chattanooga WhiskeyAdam is drinking: Banana Negroni at The Bar in Front of the BarInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.