4. Not Demure

As Vine’s influence grew, the seeds of its destruction were being sown. Brands wanted in and things were getting competitive. While most creators experimented and responded organically to engagement, opportunistic newcomers saw Vine as something else: a system to game and they were willing to play dirty to win. Creators soon found themselves falling victim to rampant plagiarism — the digital world’s new 'Grand Theft Auto.'Credits:Benedict Townsend - Host & CreatorMary Goodhart - Producer & CreatorKevyah Cardoso - Narrative & Creative ProducerPatrick Lee - Sound Design & ScoreChris Janes - MixLucy Chisholm Batten - LegalSophie Snelling - Executive ProducerAl Riddel - Head of Factual PodcastsVicky Etchells - Director of PodcastsArchive Acknowledgments:Tim & Dee TV/Haliey WelchABC News/‘Meet the Vine Stars Who Turn 6 Seconds of Fame into Big Bucks’Jools LebronBrandon MooreKayla NewmanMarvel Studios/’Black Panther’/Walt Disney Studios Motion PicturesValo/’I'm Semi I Stay Automatic’Nicholas Fraser/’Why You Always Lying?’GOFRESH/YouTube/’Jerome jarre and nash grier (mobbed iceland)’NBC News/The Today Show/’In wake of layoffs, is Twitter in trouble?’Artwork acknowledgments:Cathleen DovolisBrandon Moore B BowenNicholas FraserJames MoroskyAva Ryan