
We’re joined this week by Jean Pierre Kraemer, of JP Performance, undoubtedly the biggest automotive YouTuber in Germany, and one of the most successful creators on the planet. He’s a TV star and celebrity, builder of hundreds of builds from the classic, to the electrified ultramodern and everything in between. Not just content to produce content (ha) he owns and runs no fewer than sixteen businesses, and his complex in his native Dortmund is droolworthy. There’s the workshop itself, a burger bar, a theater-style dyno and down the block, his very own Pace Car Museum, housing his own creations alongside a staggering assortment of motorsport and car culture’s most significant metal. If all this doesn’t leave you breathless to find out how he did it, what’s next and what he thinks of the US? Well there’s no hope for you – you’ll just have to listen! Enjoy.@JPPerformance@BrianScotto@321ActionActionPartners:FCP EuroHeatwave VisualWera ToolsKW SuspensionProducer: Nick Rutter @nickrutterartsMusic: SlikSound Patreon: https://patreon.com/u37266647https://bio.site/321actionactionpodcasts@321actionaction.com00:00 - Welcome & Introduction02:32 - Fame in Europe vs America09:53 - Quitting TV for YouTube12:56 - Building a Business Empire14:32 - 121 Cars and Collector Mindset18:00 - YouTube Pressure and Planning 2 Years Ahead23:17 - Peak Car Culture and the 90s30:46 - Social Media Trends and Gatekeeping35:50 - Sponsor: FCP Euro37:26 - YouTube is Changing40:31 - Staying Fresh After 16 Years41:33 - Gratitude Versus Burnout50:25 - YouTube Celebrity Reality59:03 - The Evil of the TUV: Germany’s Car Crackdown01:06:26 - How Do We Keep Car Culture Alive?01:18:38 - Sponsors: Heat Wave Visual, Wera Tools & KW Suspensions01:20:32 - First Time in a Porsche: F**king One’s Way to the Top?01:23:48 - Chasing Analog Emotion01:25:45 - When was the Best Era in Cars?01:29:23 - EV Pushback Reality Check01:35:48 - Hidden Concepts And Halos01:37:59 - Audi Nuvolari Design Critique01:45:02 - Design of the Hoonitron01:47:34 - Brand DNA Versus Driving Feel01:50:50 - Korean & Chinese Cars Shock Everyone01:57:29 - Where EVs Actually Work02:00:58 - Taycan Temptation02:02:45 - Hybrids and Range Extenders02:06:14 - Building Base Cars… like the Hoonicorn02:09:45 - Favorite Cars and Nostalgia02:14:31 - Road Trips and Flyover States02:16:25 - Donk Magazine Origins02:22:34 - Fame and Freedom in America02:29:19 - Creators Giving Back02:32:41 - Racetracks Disappearing02:34:24 - Car Culture Criminalized02:36:38 - Getting Pulled Over02:37:23 - Top Speed Confessions02:38:32 - Autobahn Culture Debate02:39:54 - America Through German Eyes02:42:13 - Car YouTube in the US vs Germany02:49:13 - Sponsors and Creative Control02:53:31 - Algorithm Fatigue and Return to Paid Content?02:59:00 - Creative Friction, a.k.a. F**k AI03:07:39 - Creator Business Models03:10:35 - What’s Next… Buying Scotto’s 360?
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