Episode 87: How AI Is Rewriting B2B Marketing — Data, AEO & Growth with Andrew Seidman

Are you struggling to make your marketing work the way it used to? In Episode 87 of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with Andrew Seidman, founder and CEO of Digital Reach, to break down how AI, search, and customer behavior are rapidly changing the B2B landscape — and what companies must do to stay relevant. Andrew reveals how to compete in a world where LLMs push “zero-click answers”, Google results are shrinking, and social platforms like Reddit, Quora, and ...