The Riches Aren't Always in the Niches

Professional athletes. Family offices. Tech founders. Luxury homeowners. Private-equity executives.It's easy to look at an affluent market and think: There's a lot of money there. I should go after it.But the existence of money doesn't necessarily mean there's an opportunity for you.In this episode of The Velvet Rope Playbook, I tell the stories of two professionals who approach niche selection very differently—and explain five things I'd consider before committing your marketing to any affluent audience.You'll learn why the problem you solve matters more than the wealth of the market, why access can be more valuable than market size, how your existing experience can give you an advantage in an unexpected niche, and one deceptively simple question I'd ask before deciding to spend the next several years pursuing a particular group of clients.Because the best affluent niche isn't necessarily the richest one.It's the one where you have the best opportunity to become particularly relevant and valuable.If you're trying to decide which affluent market makes the most sense for your business, that's something we can work through together. Comment COACH and I'll send you information about working with me personally.And be sure to subscribe to The Velvet Rope Playbook wherever you listen to podcasts.#AffluentMarketing #NicheMarketing #HighNetWorthClients #MarketingStrategy