Velvet Rope Playbook

How Do You Get Clients Who Have Never Heard of You?

September 15, 2026·9 min
Episode Description from the Publisher

What happens when you've built a successful business largely through referrals and relationships—but now you want to attract clients outside the circle of people who already know your name?In this episode of The Velvet Rope Playbook, you'll meet Victoria Bennett, a successful interior designer who spent 20 years building a thriving referral-based business in Washington, D.C. When she decides to expand into Palm Beach, she discovers that the reputation that made attracting clients relatively easy at home doesn't automatically travel with her.You'll discover why simply getting more visibility isn't enough, how to create evidence that builds trust with people who've never met you, and a practical three-story strategy you can use to demonstrate your expertise rather than simply claim it.If you want to expand into a new market, reach affluent prospects outside your existing network, or become known by people who don't yet know your name, this episode will show you where to start.For more strategies for attracting affluent clients, visit GetWealthyClients.com for information about my books, programs, resources and ways to work with me personally.And be sure to subscribe to The Velvet Rope Playbook so you don't miss future episodes. If you know someone who would find this episode helpful, please pass it along.#AffluentClients #ClientAttraction #ExpertPositioning #ReferralMarketing #WealthyClients

Podzilla Summary coming soon

Sign up to get notified when the full AI-powered summary is ready.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of Velvet Rope Playbook and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.