Inside the Business of Las Vegas Billboards | Danny Calderin

Send us Fan Mail The fastest way to waste money on marketing is to expect every channel to behave like a “buy now” button. We sit down with Danny Calderin, owner of Total Entertainment and Total Marketing, to get real about outdoor advertising in Las Vegas, digital billboard trucks, and what ROI actually looks like when your goal is brand recall instead of instant clicks. His origin story is pure Vegas: one rented billboard truck to promote a music project, a light-bulb moment on the Strip, t...