Why shoulder season needs a full team reset, not just a price cut

Shoulder season isn't summer on a dimmer switch. It's a reset, and this episode treats it that way. Jay Whiteley, who runs revenue, marketing, and distribution for ViewStay by Casago's roughly 4,500 properties, joins RSU by PriceLabs editor Uvika Wahi and host Kyle Driskell, Manager, RM Partnerships, to break down what changes when peak season ends: who's actually traveling now, what the summer data should tell you before you touch pricing, and how to bring owners along once demand softens.Jay treats the shift the way most people treat New Year's: a hard look back before setting the next move, and shares why available nights matter more to revenue than rate does. Uvika brings the traveler side, walking through why remote workers, crowd avoiders, and delayed summer bookers need a different approach than your peak-season guests. Get this analysis in your inbox every week: rentalscaleup.com/newsletter