The Killer Is in the Kickoff Meeting

Founders don't set out to build extraction machines. So how does the product vision get overwritten between seed and Series B? Jessica Murray joins Eve Eden and Brian Crowley for a founder-focused autopsy of the startup product lifecycle — why UX lives at the decision layer (not the interface), how engagement optimization quietly rewrites your product, and the one thing every founder should define before they build. We walk the Spotify crime scene, name the investor pressure trap, and hand founders a diagnostic they can run on their own roadmap this week. Hosted by Brian J. Crowley & Eve Eden Edited by Kelsey Smith Intro Animation & Logo Design by Brian J. Crowley Music by Nicolas Lee A joint production of EVE | User Experience Design Agency and CrowleyUX | Where Systems Meet Stories questions@uxmurdermystery.com Thank you for watching and or listening! ©2025 Brian J. Crowley and Eve Eden For informational and entertainment purposes only. Views expressed are commentary and speculation, not statements of fact. Discussions of real companies and individuals use publicly available information for purposes of critique and education and are not factual assertions about motives or intentions. The creators disclaim liability for damages arising from reliance on this content. Events may be dramatized for illustrative purposes.