Stop Selling Change: Why Transformation Keeps Failing (ft. Erin Stadler)

Deloitte invented another word for how organizations should be: changefulness. Erin Stadler read it and laughed out loud. Brian Crowley and Eve Eden investigate why organizational change keeps failing with someone who stopped consulting on it and built the alternative instead. Erin spent 13 years as a founder and COO at Boomtown testing one question: if people actually adopt these practices, does it create an adaptable organization? It did. People who joined said they could never go back to a traditional company. Erin breaks down why transformations bomb at scale, the principles layer most rollouts skip, how her team created more change by never saying the word change, and why she thinks change management needs to go away as a concept. She gives her honest read on SAFe as one of the first certified SAFe consultants, and on the "is agile dead" debate. Then the AI turn: companies grew access to AI 50% in a year, fewer than 60% of people who have it use it daily, and 84% never redesigned a single workflow around it. Erin's diagnosis: AI is exposing how poorly organizations design the way they work. The episode closes with why everyone in your company is now a product manager, what Netflix's CPTO gets right about systems thinkers, and one question to ask about your standup this week. Erin Stadler: https://www.erinstadler.com/ Netflix CPTO Elizabeth Stone on Lenny's Podcast: https://www.lennysnewsletter.com/p/netflix-cpto-on-ai-and-the-future Hosted by Brian J. Crowley & Eve Eden Edited by Kelsey Smith Intro Animation & Logo Design by Brian J. Crowley Music by Nicolas Lee A joint production of EVE | User Experience Design Agency and CrowleyUX | Where Systems Meet Stories ©2026 Brian J. Crowley and Eve Eden questions@UXmurdermystery.com Thank you for watching and or listening! For informational/entertainment purposes only. Views are commentary and speculation, not statements of fact. Discussions of real companies/individuals use publicly available info for critique and education. Not factual assertions about motives or intentions. Creators disclaim liability for damages from reliance on content. Events may be dramatized for illustrative purposes.