Salsa Queen

From humble beginnings in Monterrey, Mexico, to building a salsa brand on Utah grocery shelves — this is the inspiring immigrant success story of Salsa Queen. In this interview with Utah Stories, Salsa Queen shares how she came to America at 17, raised seven kids, and turned her love of cooking into a business that began at the Wheeler Farm Farmers Market and grew into a brand now sold in major grocery stores. Highlights in this video: - Crossing the border with her family at 17 - Struggling through poverty, food stamps, and expired bread from Smith's - The $500 farmers market day that changed her life - Jim's question: "What would you like to do?" - Building Salsa Queen with no Plan B, only Plan A - Creating jobs and encouraging her team to chase their own dreams