107: Using Generative Engine Optimization (GEO) to Win the AI Search Race with Cole Casperson

Send us Fan Mail The way customers discover brands is changing faster than most companies realize. In this episode Chris sits down with Cole Casperson, Chief Data Officer and Partner at CrankTank, to explore how AI is transforming search, e-commerce, and customer discovery. Cole explains why traditional keyword-based SEO is giving way to AI retrieval systems that understand meaning, how large language models decide which brands get recommended, and why visibility in AI-generated answers is be...