Up Your Average

79: Is Modern Financial Planning Missing the Point?

April 20, 2026·34 min
Episode Description from the Publisher

Financial planning has evolved in ways most families don’t fully understand.In this episode, Keith and Doug break down the 60-year evolution of financial planning, from relationship-driven advice in the 1960s to today’s metrics-obsessed world of 401k balances, market headlines, and financial gurus. Along the way, they unpack how major events like market crashes, media influence, and cultural shifts have reshaped what people think financial advice should be.But here’s the deeper question: Has modern financial planning drifted too far from what actually matters?If you’ve ever wondered whether today’s financial advice truly aligns with your family’s long-term goals—not just your portfolio—this conversation will challenge your perspective.What we break down:• How financial planning worked in the 1960s vs today• The impact of major market events on investor behavior• Why media and fear cycles shape financial decisions• The rise of financial gurus and simplified advice models• What affluent families should prioritize insteadThis episode is especially relevant for families with significant assets who want a more intentional, values-driven approach to wealth.Work with us at https://www.gimbalfinancial.com.

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