An Insight in a (to me) unknown foil brand! In this episode of Up and Foil, we get to know Peter Stiewe, the CEO and founder of Elevate, a company specializing in watersport gear. We discuss the origins of Elevate, the challenges of building a brand in a competitive market, and the importance of product development and testing. Peter shares insights into the evolution of their product line from kites to wings, the significance of a global presence, and the balance between personal life and entrepreneurship. The conversation highlights the continuous improvement ethos at Elevate and the passion that drives the team. In this conversation, Peter Stiewe discusses the intricacies of wing design, the importance of visibility in wings, and the evolution of parawinging. He shares insights on product development challenges, the balance between innovation and market demand, and the significance of supporting local shops. The discussion also covers pricing strategies, customer trust, and upcoming innovations in wing technology. Thanks to Jens of the Foilsessions App for supporting the show. Get your Foiling App here: https://foilsessions.app Thanks to the team around SurfEars for their commitment. Get yours here: https://6cZKVD.short.gy/surfears Thanks to the newest sponsor of the Podcast: www.vaikobi.com - You’ll find great watersports apparel here! Thank you for helping me out and get some hidden episodes: patreon.com/UpOnFoil Check out my Website: www.uponfoil.com Chapters 00:00 The Birth of Elevate: Building a Brand in Watersports 06:06 Product Development: From Kites to Wings 12:02 Personal Journeys: Balancing Family and Entrepreneurship 17:56 Product Testing: The Importance of Hands-On Experience 20:59 Wings and Innovation: Adapting to New Trends 39:21 Exploring the World of Parawinging 44:28 Navigating Product Development Challenges 47:44 Balancing Innovation and Market Demand 52:13 Foils and Boards: A Minor Focus 57:46 Sales Strategy: Supporting Local Shops 01:05:25 Upcoming Innovations in Wing Technology
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