Up Next @ Work Meets HR & Payroll 2.0

In this crossover episode, Katie Achille sits down with Pete A. Tiliakos and Julie Fernandez, hosts of the popular podcast, HR & Payroll 2.0, to discuss where public relations stands in 2026 in the HR tech space. During their rapid-fire conversation, Katie, Pete, and Julie cover everything from the value of the industry analysts to the ongoing emergence of AEO and GEO. Episode highlights include: The trouble with the term "public relations" nowadays The AI of it all and what that means to vendors versus practitioners The importance of nailing your message right in a crowded market How brand awareness infiltrates the psyche, even without a mention in WSJ For more from Katie, you can connect with her on LinkedIn or subscribe to her newsletter, The How, over on Substack. And of course, don't forget to listen to HR & Payroll 2.0 and follow Pete and Julie.