
Jeff Dudan's free digital copy of his book What if the way you've been thinking about aging, fitness, testosterone, supplements, and even going public with your company is completely wrong? In this episode, Jeff Dudan sits down with Anthony Geisler - founder of Sequel Brands and the visionary behind Club Pilates and the Exponential Fitness empire - to unpack the truth about longevity, boutique fitness franchising, and what it really takes to build a business that outlasts adversity. Anthony shares his personal biohacking protocol, why he naturally maintains testosterone levels of 800-900 at age 50 without TRT, the real reason he holds multiple gym memberships, and how Gary Brekka's longevity science is reshaping what's possible for human lifespan. They also go deep on what going public actually feels like - including the day it became illegal to operate gyms in the United States while the company was mid-IPO - and why Anthony believes the private market gives founders something public markets never can: the ability to be masters of their own destiny. Plus, the inspiring story of a Pilates instructor with three failing studios on the verge of closing who is now on track for a $200-300 million exit. Topics covered: • Genetic methylation testing and biomarker blood panels • Natural testosterone optimization without TRT or peptides • Why muscle mass is a longevity metric, not an aesthetic one • Sauna data: 50% reduction in all-cause mortality • Red light therapy, Body20 EMS, and the Sequel Brands ecosystem • Club Pilates, Exponential Fitness, and taking a company public during COVID • The Russell 2000 and the hidden costs of public market valuations • Building franchisee loyalty and supporting humans through adversity • The shift in alcohol culture and the rise of clean eating • Gary Brekka's circadian rhythm protocols and biological age reversal Guest: ANTHONY GEISLER Guest YouTube: https://www.youtube.com/@Anthony.Geisler/featured Guest Business YouTube: Guest Website: https://sequelbrands.com/ Guest Socials: https://www.linkedin.com/company/sequel-brands/ #Longevity #Biohacking #FranchiseBusiness #AnthonyGeisler #SequelBrands #ClubPilates #GaryBrekka #MensHealth #Testosterone #BoutiqueF fitness Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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