Free Daily Podcast Summary
Understanding IP Matters: Daily Summaries Delivered
by The Center For Intellectual Property Understanding
‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago49 min
The Podcast Trio: Changing How IP Industry Looks at Itself
Send us Fan Mail The New York Times once ran a monthly patents column every Saturday morning. Today, most reporters covering intellectual property cannot tell a patent from a trademark. Bruce Berman sits down with Gene Quinn, patent attorney, educator, and host of IP Watchdog Unleashed, and Eli Mazour, patent attorney at Foley and Lardner and host of Clause 8, two of the most listened to voices in IP media, to talk about why patent and copyright rights are harder to explain today than ever, w...
- 3 weeks ago44 min
The Meaning of IP Value Today
Send us Fan Mail Some startups have filed 300 patents in every country in the world and still ended up in bankruptcy court, unable to sell a single one. Efrat Kasznik, president of Foresight Valuation Group and an IP management instructor at Stanford Business School, returns to Understanding IP Matters to explain why patent counts alone no longer impress sophisticated investors, and what does. Bruce Berman talks with Kasznik about the exit bottleneck trapping roughly 1,300 unicorns, why softw...
- Oct 6, 202651 min
Bridging the Disconnect - IP Memes Matter
Send us Fan Mail In Spider-Man 2002, newspaper editor J. Jonah Jameson shouts an iconic line: "Run down to the patent office, copyright the name "Green Goblin." I want a quarter every time someone says it." But here's the thing... that's not how copyrights work. Even smart, engaged people mix up basic IP concepts, and that confusion has real economic consequences. Corey Salsberg, Vice President and Global Head of IP Affairs at Novartis, joins Bruce Berman to unpack why intellectu...
- Sep 22, 202638 min
Patents, Power, and the Fight Between David and Goliath
Send us Fan Mail America built its patent office before it had paved roads in its own capital, and that decision still shapes how invention works today. Bruce Berman is joined by Eric Hintz, an invention historian at the Smithsonian Institution's National Museum of American History, for a conversation that traces the roots of the U.S. patent system back to the Constitutional Convention and forward through the rise of corporate research labs. Hintz explains why the framers designed a patent sy...
- May 12, 202635 min
A Leader in the $370B Character Licensing Boom
Send us Fan Mail Character licensing is a $370 billion global industry — and most people have never heard of it. Bruce Berman sits down with David Bourne, CEO of Born Licensing and one of the world's leading experts in character and IP licensing for advertising. From placing Buddy the Elf in a UK supermarket ad to helping Geico license Angry Birds, David breaks down how brands use intellectual property to create instant emotional recognition in marketing campaigns. He explains how licen...
- Mar 31, 202646 min
How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact
Send us Fan Mail Protecting intellectual property at a university should come before sharing it Ian McClure, Vice President of Research and Innovation at the University of Kentucky, makes the case that intellectual property isn't a barrier to innovation — it's the scaffolding that makes innovation possible. In a wide-ranging conversation with host Bruce Berman, Ian discusses how UK is leading a $200 million AI transformation strategy, why spinning out startups generates 50% more local economi...
- Mar 3, 202646 min
Scaling IP Benefits: Tencent, the White House, and AI
Send us Fan Mail Danny Marti has navigated IP from the Obama White House to the boardrooms of some of the world's most powerful companies. As President Obama's intellectual property enforcement coordinator — the so-called "IP czar" — Danny helped shape a whole-of-government approach to IP strategy. Today, as Head of Public Affairs and Global Policy at Tencent, he oversees IP protection for the world's largest trademark filer and one of the top holders of AI patents globally. This conversation...
- Feb 17, 202643 min
Greenhouses for Innovation: Balancing Patent Rights and Public Good with Laura Peter
Send us Fan Mail Laura Peters provides rare perspective to intellectual property awareness, having served as Deputy Director at the U.S. Patent and Trademark Office under Andre Iancu before becoming Executive Director of Research at UNC Charlotte. She tackles persistent misconceptions about patents in university settings, where publication incentives often overshadow commercialization opportunities. Peters explains how patents function as temporary greenhouses for innovators—protecting ...
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About Understanding IP Matters
‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org
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