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UNCOMMON: The Build: Daily Summaries Delivered
by Cheri
UNCOMMON: The Build takes you behind the scenes of building a purpose-driven jewelry brand from the ground up. Join jewelry designer and educator Cheri Dixon as she shares the stories, inspiration, challenges, and collaborations behind each collection. More than jewelry, this podcast explores confidence, courage, identity, and belonging, because what we wear often reflects who we are and who we're becoming. Every piece has a story. Every story deserves to be worn.
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- Yesterday23 min
When I Realized UNCOMMON Jewelry Could Become a Luxury Brand
Sometimes, a simple conversation changes the way you see what’s possible.In this week’s episode of UNCOMMON: The Build, I share how a conversation with a friend about choosing quality over convenience changed the way I thought about the things we invest in, and eventually, the brand I’m building.What started as a lesson about buying fewer, better things became a much bigger realization: UNCOMMON Jewelry has the potential to become a luxury brand.We aren't there yet. But every decision about our designs, materials, craftsmanship, and the meaning behind each piece is moving us closer.This episode is about recognizing possibility, raising your standards, and having the courage to build something bigger than you originally imagined.Because luxury isn't just about a price tag. It's about creating something beautiful, meaningful, and made to last.We're not there yet. But we're becoming.
- 1 weeks ago26 min
Building My First Real Holiday Season as a Jewelry Brand
My first real holiday season as a jewelry brand is here, and there is so much happening behind the scenes!In this episode of UNCOMMON: The Build, I'm sharing what it looks like to prepare UNCOMMON Jewelry for the holidays, from launching The UNCOMMON Gift Edit and introducing The Standard to completing the final pieces of the 2026 Birthday Collection and creating our first holiday catalog.It's exciting, challenging, and a whole lot of learning along the way. But more than anything, it's about building a brand with intention, one that brings together beauty, quality, and meaning.Come along as I share the work, the lessons, and the excitement of building something UNCOMMON, one step at a time.
- 2 weeks ago20 min
What My Customers Are Teaching Me About Uncommon
Building a brand isn't just about what you create. It's about what you're willing to learn along the way.In this week's episode of UNCOMMON: The Build, I'm reflecting on the lessons my customers are teaching me...from conversations at vendor events to social media engagement and honest feedback about what resonates.Since launching UNCOMMON in March, I've learned that every detail matters. Better materials, stronger craftsmanship, more intentional designs, and most importantly, listening to the women who wear my jewelry.As UNCOMMON continues to evolve, I'm realizing that growth isn't just about creating something new. It's about learning, refining, and raising the standard for what comes next.Because building something meaningful means being willing to become better along the way.
- 3 weeks ago24 min
The Difference Between Selling a Product and Selling What It Represents
What started as a passion for creating beautiful bracelets has grown into something much bigger. In this week's episode of UNCOMMON, The Build, I'm sharing how I've come to understand that jewelry is about more than beauty and quality. It's about meaning, connection, and the story behind every piece.Because when a woman looks down at her bracelet, I don't just want her to see something beautiful. I want her to be reminded of who she is, what she's overcome, and all that she's becoming.That's the difference between selling a product and creating something that truly means something.
- 4 weeks ago22 min
Why I Stopped Thinking Like Someone Who Makes Bracelets
When I started UNCOMMON Jewelry, I thought I was building a business making beautiful bracelets. But the more I've learned, the more I've realized that designing jewelry is about so much more than putting beautiful materials together.In this week's episode of UNCOMMON, The Build, I'm sharing how my thinking has evolved from simply making bracelets to intentionally designing jewelry that connects with the women who wear it.I'll take you inside my creative process and explore the four layers that are shaping my design philosophy: Inspiration, Intention, Expression, and Connection. From noticing something beautiful in everyday life to imagining the woman who will wear a finished piece, every design has an opportunity to become something meaningful.Because at UNCOMMON, it's not just about what I create. It's about the woman, the moment, and the story that makes each piece her own.UNCOMMON Jewelry. Wear Your Story.
- Oct 7, 202630 min
What I’m Learning About Building a Brand People Can Feel
When I started UNCOMMON Jewelry, I thought I was building a bracelet business. I had a name, a few ideas, and a vision for creating pieces that meant something.But somewhere along the way, I realized I was building something much bigger: a brand.In this episode of UNCOMMON: The Build, I’m sharing what I’m learning in real time about creating a brand people can actually feel, from defining the three pillars of UNCOMMON, aesthetics, quality, and story, to understanding what I stand for as a founder and how that has to show up in the business I’m building.Because a strong brand isn’t just about what you sell. It’s about what people experience, what they remember, and what they begin to associate with you.I’m still learning. Still refining. Still building. And this episode is about what that process looks like from the inside.
- Sep 30, 202620 min
The Women Behind UNCOMMON
Join Cheri this week as she talks about the inspirational women behind many of her designs. UNCOMMON stands on beauty, aesthetics, and meaningful stories...stories of the women in her own life that have shaped who she is today.
- Sep 22, 202618 min
When the Dream is Bigger Than the Plan
Sometimes the plan is just the beginning. In this episode of Uncommon: The Build, I’m reflecting on what happens when the dream begins to grow beyond anything you originally imagined. From a career in education that opened doors I never expected to building Uncommon Jewelry into something far bigger than “just making bracelets,” this episode is about allowing yourself to evolve, expand, and follow the possibilities you couldn’t see when you first started. Because sometimes, accomplishing the original plan is exactly what gives you permission to dream bigger.
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About UNCOMMON: The Build
UNCOMMON: The Build takes you behind the scenes of building a purpose-driven jewelry brand from the ground up. Join jewelry designer and educator Cheri Dixon as she shares the stories, inspiration, challenges, and collaborations behind each collection. More than jewelry, this podcast explores confidence, courage, identity, and belonging, because what we wear often reflects who we are and who we're becoming. Every piece has a story. Every story deserves to be worn.
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Frequently Asked Questions
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