MS NOW Wants to Turn Its Viewers Into a Fandom

When Rebecca Kutler accepted the job as president of cable news channel MS Now, formerly known as MSNBC, she knew what she was getting into. The top 3 cable news channel, MS was about to go into a massive re-brand having been spun off from NBC. Despite those betting against her, the rebrand has had continuous double-digit audience growth. No small feat these days for TV news. Katie talks to Rebecca about her plans to leverage its massive audience to create a fan community. First up: letting you chat with Rachel Maddow. Join WIRED’s best and brightest on Uncanny Valley as they dissect the collision of tech, politics, finance, and business, from Alexis Ohanian’s newest tech venture to the effects of inaccurate information from artificial intelligence (AI) chatbots on social protests. Learn more about your ad choices. Visit podcastchoices.com/adchoices