Trezor Talks

They Quit Everything For Bitcoin: Inside Plan B Network’s Bold Mission

January 20, 2026·1h 12m
Episode Description from the Publisher

They didn’t just buy Bitcoin, they rebuilt their lives around it. In this episode, Sean sits down with Giacomo Zucco & Mir Liponi, the driving force behind the Plan B Network, a movement dedicated to hard money education, community building, and supporting Bitcoin-centric startups.In this episode, you’ll learn:• Why they quit their traditional careers to focus on Bitcoin• What the early Italian Bitcoin scene looked like • Why in-person connections are key to long-term adoption• How they're helping people get real jobs in Bitcoin (and what most people get wrong)Timestamps:(00:00) - Meta welcome(01:28) - Bitcoin culture in Italy 🇮🇹(09:55) - Radicalization in Italy post-lockdowns(13:08) - Sharing the orange pill 💊(16:00) - Quitting traditional jobs for Bitcoin(17:44) - Starting a movement from meetups(21:07) - The early days of Bitcoin in Italy(22:52) - Bitcoin conferences then vs. now(29:00) - Bitcoin adoption(32:16) - Getting into Bitcoin be like…(32:53) - Honey Badger meme origin 🦡(34:10) - How Plan B Network started(40:32) - Mir’s work building global hubs(42:35) - Learn about Bitcoin (free course)(45:50) - How to get a job in Bitcoin(48:00) - Teaching Bitcoin to professionals(50:08) - The biggest collection of Bitcoin knowledge?(52:34) - Why better beginner content is needed(56:34) - What’s changed since you started?(01:02:10) - Tips for getting hired in Bitcoin(01:07:20) - Want more sats? Keep your fiat job(01:08:25) - What’s next?(01:10:44) - Conclusion and traditional awkward handshake (outro)Check out Plan B Network: ⁠https://planb.network/⁠ Protect your bitcoin with Trezor: ⁠https://trezor.io/

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