Culture, Cashflow and Credibility: What it takes to build Successful Startup

In this deep and candid conversation, we talk with Siddhant Suri the founder of Deliver It & Urban Harvest about why he started the business, the biggest challenges in scaling, team building, hiring mindset, customer obsession, acquisitions, leadership philosophy, and long‑term vision.Timeline:0:00 – Introduction & Purpose of Episode1:15 – What problem the founder wanted to solve3:30 – Biggest challenge: understanding your own capabilities6:50 – Building the team that complements your weaknesses10:20 – Hiring mindset: experience vs new perspective14:45 – What the founder loves doing in the business18:00 – Approach to customer satisfaction vs short‑term profit24:50 – Company manifesto & core philosophy28:15 – Balancing obsession vs life balance31:40 – What brings real joy for a founder34:10 – Vision for the future of Urban Harvest & Deliver It37:00 – Rapid fire insights & closing