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Trend Watch: Daily Summaries Delivered
by Seth Robinson
Take a deep dive into the latest tech industry trends with CompTIA's research team. In each episode, Seth Robinson, vice president of industry research, breaks down the latest data and market intelligence to identify a key trend in the industry and explains how it's impacting businesses that sell technology solutions, their customers, and the IT workforce. Stay on the leading edge of the business of technology with CompTIA's original research and market leading analysis. Explore CompTIA research and resources now at the CompTIA Resources Center: http://s.comptia.org/resources
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago8 min
Beyond Prompts | Trend Watch with Seth Robinson
AI adoption is moving fast, but getting real value from AI takes more than learning how to write a good prompt. In this episode of CompTIA Trend Watch, Seth Robinson explores the skills and practices organizations need to move AI adoption forward. From AI fluency and core technical skills to data management, governance, cybersecurity, and automation, companies are discovering that AI works best when it builds on a strong foundation of existing skills. Seth also looks at how AI is changing the role of technology teams and why we're seeing jobs evolve rather than simply disappear. As organizations integrate AI deeper into their technology stacks, the focus is shifting toward building comprehensive skills programs that combine AI capabilities with the core expertise businesses already depend on. Learn more about CompTIA research at CompTIA.org. #CompTIA #TrendWatch #ArtificialIntelligence #AI #AISkills #TechSkills #FutureOfWork #TechCareers #DigitalTransformation #Cybersecurity #Data #AIAdoption
- 3 weeks ago6 min
AI Adoption Shifts | Trend Watch with Seth Robinson
AI adoption is shifting. CompTIA research finds that 59% of companies now prioritize integrating AI into their technology stacks, compared with 56% focused on employee enablement—a reversal from just six months earlier. In this episode of Trend Watch, Seth Robinson explores what this shift means for enterprise AI, including governance, security, costs, workforce skills, and new workflows. He also examines the divide between executives who see themselves driving AI strategy and technology teams responsible for turning that vision into reality. Discover why successful AI adoption requires more than technical implementation—and why IT professionals must connect AI initiatives to meaningful business outcomes. Read the full research at CompTIA.org, and subscribe for more insights from Trend Watch. #ArtificialIntelligence #AIAdoption #CompTIA #EnterpriseAI #TechnologyTrends
- Aug 13, 20267 min
Applied AI | Trend Watch with Seth Robinson
AI is changing the way we work, but which AI skills actually matter? In this episode of CompTIA TrendWatch, Seth Robinson explores how workers are building AI skills, where cybersecurity and data fit into the picture, and why connecting AI to real job roles may be the key to building an AI-ready workforce. Discover what CompTIA research reveals about AI fluency, hands-on training, evolving workflows, and the skills people need to prepare for an AI-enabled career. #CompTIA #TrendWatch #ArtificialIntelligence #AI #AISkills #AIFluency #FutureOfWork #TechCareers #WorkforceDevelopment #Cybersecurity #DataSkills #CareerDevelopment
- Jul 30, 20267 min
AI Skills | Trend Watch with Seth Robinson
AI is everywhere, but are people really building the skills to use it effectively? In this episode of TrendWatch, Seth Robinson explores the findings from CompTIA's latest AI Skills report, revealing how individuals are learning, adopting, and applying artificial intelligence in their daily lives and at work. While AI adoption continues to grow, the research shows that many users are still only scratching the surface, relying on basic tools without developing the deeper skills needed to unlock AI's full potential. Discover why curiosity plays a critical role in AI skill development, how familiarity influences confidence, why workplace adoption still lags behind personal use, and what these trends mean for professionals and business leaders preparing for the future of work. Whether you're just getting started with AI or looking to better understand where the workforce is headed, this episode provides practical insights backed by CompTIA research. Read the full AI Skills report at https://www.comptia.org/ If you enjoyed this episode, be sure to like, subscribe, and share it with your network. #AISkills #ArtificialIntelligence #AI #FutureOfWork #TechSkills #WorkforceDevelopment #DigitalSkills #CareerGrowth #Technology #Innovation #CompTIA #TrendWatch
- Jul 16, 20267 min
Tech Support 2.0
Everyone says AI is replacing tech support jobs. The data tells a different story. In this episode of TrendWatch, Seth Robinson explores the future of one of the most important entry points into a technology career: tech support. While automation, AI, and changing workplace demands are transforming the role, employer demand remains strong and opportunities continue to grow. In fact, tech support job postings have rebounded significantly, proving that organizations still need skilled professionals who can solve problems, support users, and help drive technology adoption. Discover why tech support is evolving beyond traditional help desk responsibilities, how AI is changing the day-to-day work, and why foundational skills in hardware, operating systems, cybersecurity, data, and troubleshooting remain as valuable as ever. Seth also explains how today's tech support professionals are increasingly becoming trainers, AI guides, and future specialists in cybersecurity, software development, and data analytics. Whether you're considering your first technology role, looking to advance your IT career, or trying to understand how AI is reshaping the workforce, this episode provides data-driven insights into where tech support is headed next and why it remains one of the strongest pathways into a successful tech career. Watch now and discover why Tech Support 2.0 may be more important than ever. #TrendWatch #TechSupport #TechSupport20 #ITSupport #TechCareers #CareerInTech #ArtificialIntelligence #AI #Cybersecurity #DataAnalytics #HelpDesk #InformationTechnology #DigitalTransformation #FutureOfWork #TechJobs #CompTIA #TechnologyTrends #CareerGrowth #TechTraining #ITCareers
- Jul 2, 20267 min
Opportunity Rising
Are tech jobs making a comeback? After a year of relatively flat hiring, tech job postings have seen a significant increase throughout the first half of the year. In this episode of Trend Watch, Seth Robinson explores what's driving the surge and what it means for employers, IT professionals, career changers, and anyone watching the technology workforce. Seth breaks down the two major forces behind the rise in tech hiring: renewed investment in digital transformation and the growing maturity of enterprise AI strategies. As organizations move beyond uncertainty and begin integrating AI into broader business operations, demand is increasing across a wide range of technology roles, including cybersecurity, software development, infrastructure, data, and tech support. Topics covered in this episode: • Why tech job postings are rising in 2026 • The return of digital transformation initiatives • How AI strategies are evolving inside organizations • What companies are looking for in today's workforce • The impact on hiring, skills development, and career opportunities • What to watch for in the second half of the year For more workforce research, industry insights, and the latest Tech Jobs Report, visit CompTIA.org.
- Jun 18, 20268 min
Workforce Reality
AI may be dominating headlines and boardroom conversations, but is it causing organizations to overlook other critical workforce challenges? In this episode of TrendWatch, Seth Robinson explores new findings from CompTIA's Workforce and Learning Trends research, revealing how employers are balancing the demand for AI skills with broader technology skill gaps, employee development, and workforce planning. Discover why AI is not the only priority organizations should be focusing on, how technology leaders are approaching workforce development, and why industry credentials continue to play an important role in hiring, training, and validating skills. Topics covered: AI skills versus foundational technology skills Workforce development and talent gaps Learning and development trends Skills based hiring The growing importance of credentials and certifications Measuring training outcomes and ROI Building a future ready workforce Read the full research report and explore more industry insights at CompTIA.org. Subscribe for more technology trends, workforce research, and industry analysis from CompTIA.
- Jun 4, 20269 min
Workforce Priorities
The pressure to build a skilled workforce has never been higher — but are organizations actually following through? In this episode of CompTIA TrendWatch, Senior Director of Research Seth Robinson walks through highlights from CompTIA's newly released Workforce and Learning Trends report. This year's research expanded its scope to include IT leaders alongside HR and learning and development professionals, revealing a more complete — and more complicated — picture of how organizations are approaching skill development in 2025. With 83% of surveyed professionals ranking skill building as a high priority, the intent is clearly there. But intent and execution are two different things. Seth digs into where organizations are putting their money, where communication is breaking down, and why the gap between HR and IT may be one of the biggest obstacles standing between a company and a truly future-proof workforce. Organizations are concentrating training investments in three areas above all others — AI, cybersecurity, and data. But the report also highlights growing investment in digital fluency across the entire workforce, not just the IT department. As AI literacy becomes a baseline expectation at every level, organizations are being forced to rethink how they assess and develop skills across the board. One of the more revealing findings is the disconnect between how HR and IT perceive the risks and rewards of training. HR worries about retention. IT worries about ROI. Understanding that divide is the first step toward closing it. The Workforce and Learning Trends 2026 report is available now: https://www.comptia.org/en/resources/research/workforce-and-learning-trends-2026/
About Trend Watch
Take a deep dive into the latest tech industry trends with CompTIA's research team. In each episode, Seth Robinson, vice president of industry research, breaks down the latest data and market intelligence to identify a key trend in the industry and explains how it's impacting businesses that sell technology solutions, their customers, and the IT workforce. Stay on the leading edge of the business of technology with CompTIA's original research and market leading analysis. Explore CompTIA research and resources now at the CompTIA Resources Center: http://s.comptia.org/resources
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