What Makes a Podcast Trailer Work? We Finally Have Data! With Jay Nachlis of Coleman Insights

What makes a podcast trailer work? And when a podcast trailer works, what is the ideal outcome?In the first episode of a three-part series, Arielle talks with Jay Nachlis, VP/Consultant at Coleman Insights, about a first-of-its-kind podcast trailer study, starring participating studios Nova Entertainment and Pantheon Podcasts.The study asked 500 U.S. podcast listeners to evaluate eight trailers from four different shows. Each A/B test changed one variable, allowing the research team to examine preference, recall, and intent to listen.Arielle and Jay discuss:What quantitative and qualitative research can each tell usHow independent podcasters can conduct more useful listener surveysThe common survey-design mistakes that can pollute an entire datasetWhy good research must lead to actionThe pieces listeners remembered most from the trailersWhy authenticity emerged as the clearest throughlineWhy data measurement isn't perfect and how, sometimes that's okThis episode sets the scene for two upcoming Trailer Park conversations with Rachel Corbett of Nova Entertainment and Peter Ferioli of Pantheon Podcasts. We’ll hear the trailers they tested, examine the results, and find out what they plan to do differently because of the research.Resources:Download the full podcast trailer studyWhy a research study is only as good as its designLearn more about Coleman Insights’ podcast researchTrailer Park is hosted by Arielle Nissenblatt and edited and produced by AdamFlaherty of Pointmade.studio.Happy trails!