Trade Tales

How Kelly Finley is building a firm that brings her joy

August 26, 2026·1h 2m
Episode Description from the Publisher

Kelly Finley set out to create her ideal firm—and then, after bringing that vision to life, realized a large staff and juggling tons of projects wasn’t all she’d hoped it would be. Moving forward, she decided to go back to basics—discovering the projects, clients and charitable pursuits that truly bring her joy. In this episode, she shares how she created a custom database for her firm’s backend, using AI to catch ordering mistakes and why she decided to launch a nonprofit that operates alongside her design firm. LINKSKelly FinleyKaitlin PetersenBusiness of Home

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