Traction Heroes

Jobs To Be Done

February 22, 2026·30 min
Episode Description from the Publisher

We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value? Show notes: Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan Managing Priorities by Harry MaxMECE principlePositioning by Jack Trout and Al Ries

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