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Top Comment: Daily Summaries Delivered
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Discover what's behind the content flooding your feed. Top Comment is a brand new BBC podcast which sheds light on the darkest corners of the internet. Every week, Matt and Marianna unpack a range of viral topics from controversial influencers and the clipping economy, to murky crypto operations, prediction markets, and even information warfare. Follow us inside the algorithm as we expose the inner workings of the most popular platforms, and explain how tech giants are shaping the way we see the world.
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- 2 days ago31 min
Why deepfake wizards went underground
Sexualised deepfakes by commission - until administrators shut down a popular request forum earlier this year, self-styled 'wizards' were offering this service at scale via the imageboard site 4chan. The domain's closure followed new legislation in multiple countries targeting the creation of what are known as 'non-consensual illicit images'. But despite tighter on-platform regulation of chatbots (most notably X's Grok) this type of content continues to circulate via decentralised sites and private chatrooms. On this episode, Marianna describes how it felt to discover artificially 'nudified' images of herself, and considers what it tells us about the misogynistic ideology which underpins large parts of the internet.Also this week, Matt has been looking into Afghanistan's answer to affiliate partnerships. Western influencers are being welcomed into the country by so-called 'Talibros', as they attempt to alter its international reputation. We explore how the Taliban's apparent embrace of manosphere-adjacent audiences has paved the way for blatant human rights violations against women to be portrayed as the preservation of traditional values.Plus - AI whistleblowers, and not Sydney Sweeney.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The assistant producer is Sophie Millward. The social producer was Beth Pritchard. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
- 1 weeks ago29 min
How Charlie Kirk achieved internet immortality
A year since the assassination of conservative activist Charlie Kirk, social media users are marking what has controversially become known as the 'Kirkiversary'. Far from the enduring political legacy many predicted, he has rather been immortalised as an icon of the internet, his image utterly ubiquitous in meme culture. On this episode, Marianna and Matt discuss how Kirk's life and death paved the way for an online resurrection few could have anticipated.Plus - Tommy Robinson's latest diss track, and Sneako has been in touch!Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Philip Bull. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
- 2 weeks ago34 min
Angel Vic and the truth about hustle culture
It's the latest example of an influencer's digital persona disintegrating before our eyes. For several years, Angel Victoria Murdock has been portraying a life of self-made success, from real estate deals to a watchalong student experience at Duke University. She curated hundreds of thousands of followers and even appeared on reality show Temptation Island - only, the majority of her online life appears to have been fabricated. After being outed by real graduates of the programme she claimed to attend, Murdock's profile has gone dark. On this episode, we examine her case, and the long line of predecessors who have leveraged a fake identity on social media.Also this week, as long-time internet provocateur Milo Yiannopoulos cries foul over his deportation from the US, Matt and Marianna consider what his downfall tells us about the state of social media. A man who forged a career from controversy, they discuss why the splintered conservative community may have united in abandoning him, and how cancel culture is evolving.Plus - Raygun is back online.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Philip Bull. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
- 3 weeks ago38 min
Lindsay Clancy and the age of TikTok trials
A Massachusetts jury are deliberating in the shocking case of Lindsay Clancy, a mother who admits to killing her three young children amid suffering, her lawyers argue, extreme post-partum psychosis. Online sleuths have been streaming the trial, and aggregating clips online to advance unfounded and defamatory conspiracies in the name of activism and awareness. Matt and Marianna explain how these creators operate, and consider the broader risks connected with the growing phenomenon of TikTok trials, from Depp v Heard to Karen Read.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
- Aug 21, 202638 min
Everybody wants to be Ellie Ellis
How did a 16-year-old girl with no prior online presence manage to gain more than 700k TikTok followers within a week of her first post? On this episode, we discuss the theories behind Ellie Ellis' unlikely explosion, ask whether her multimillion-view debut video could have gone viral organically, and consider how platforms profit from the aspirational lottery underpinning their algorithms. Also this week, a growing number of influencers in Bali have been panic-posting as a specialised taskforce ramps up its crackdown against those working illegally there. Matt and Marianna explain how the island paradise became a hotspot for digital nomads, and why the lifestyle they are selling isn't entirely transparent. And, we get the perspective of Alita, an Indonesian content creator who decided to leave.Plus - Clavicular defends his latest flex from the ick allegations.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
- Aug 14, 202630 min
Exposed: the faceless accounts inflaming the Ceuta crisis
After roughly 78,000 migrants made the journey from Morocco to the Spanish enclave of Ceuta in a matter of hours at the end of July, reporters across the world were quick to identify the role of social media. Capitalising on misinformation about a Spanish Supreme Court ruling, millions of posts appeared over several weeks portraying the territory as a viable path to a new life in Europe. On this episode of Top Comment we take a detailed look at the accounts sharing what we're calling 'mirage content', revealing a network of coordinated profiles spamming the algorithm. For the first time, we expose a direct link between these faceless creators and those profiting from the movement of people, uncovering an integrated business operation run through Instagram.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Stephen Bailey. The editor is Justine Lang. The senior news editor is Sam Bonham.In response to our reporting, Meta told the BBC: “We have a team monitoring the situation in Ceuta in real time and removing content that violates our policies - including content that offers to provide, facilitate or seek human smuggling services”. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
- Aug 7, 202633 min
A grievance syndicate is defrauding young men
The manosphere is just the tip of the iceberg - that's the premise of a new report, shared exclusively with Top Comment, about the so-called male grievance industry. Its author, Kristina Wilfore, has spent years investigating state information warfare, a playbook she says is now being followed by influencers weaponising economic anxiety, body dysmorphia, and political disenfranchisement. We've also been given access to brand new data about the viral looksmaxxing trend, which reveals how just 216 accounts drove 14.6bn views on this type of content within the last two years. Kristina, Matt and Marianna discuss the pipeline behind these numbers, and with effective algorithmic regulation seemingly a way off, consider more ambitious methods to clamp down on the exploitative practices which mid-tier creators are using to monetise at scale.Plus - why the streamers flocking to Epstein island are being sued, and Boy Throb's Darshan finally got a visa!Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Dafydd Evans. The editor is Justine Lang. The senior news editor is Sam Bonham.You can access the full report from Reset Tech and Equimundo, 'The Grift Economy: How Young Men Are Being Sold Fake Belonging and Fake Wealth Online', via this link: https://www.equimundo.org/resources/the-grift-economyIf you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
- Jul 30, 202635 min
The vigilante streamers destroying reputations on Kick
From chasing pickpockets to unmasking predators, vigilantism has become one of the biggest trends on social media. On this episode Matt and Marianna discuss how the age of streaming has added a new layer of risk to content like this, with the potential for devastating consequences including reputational damage and even legal repercussions.Also this week, as national media fangirls over Andy Burnham's TikTok persona, we ask what the new prime minister is doing right online. Is social media now the ultimate test of a politician's authenticity, and could cosying up to influencers set a dangerous precedent in terms of transparency and accountability for those in positions of power.Plus - Clavicular can't run in those little high heels, and the foxes have their say!Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Ben Andrews. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
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About Top Comment
Discover what's behind the content flooding your feed. Top Comment is a brand new BBC podcast which sheds light on the darkest corners of the internet. Every week, Matt and Marianna unpack a range of viral topics from controversial influencers and the clipping economy, to murky crypto operations, prediction markets, and even information warfare. Follow us inside the algorithm as we expose the inner workings of the most popular platforms, and explain how tech giants are shaping the way we see the world.
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