Today, Explained

The influencer recession

August 14, 2026·25 min·3-min readconversationalnews
Podzilla Summary (3 min)
TLDR
The podcast explores the decline of the middle-class influencer economy, now dubbed an 'influencer recession,' driven by oversaturation, AI-generated content, and algorithmic shifts. It contrasts this with the rise of 'intellectual influencers'—creators promoting books, film, and niche kn

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Guest

R

Rebecca Jennings

conversational on Today, Explained

Mentions

Books, people, and resources mentioned in this episode.

People

Rebecca JenningsNoel KingLucy McGuireAudrey PetersJack Edwards

Companies

ValentinoDoorDash

Products & Tools

TikTok

Topics

Digital MarketingTech News

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