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Time Well Spent

Starting a Watch Microbrand, Behind the Scenes with Tom Clemence Ep. 010

April 7, 2026·1h 19m
Episode Description from the Publisher

Tom Clemence, founder of the watch microbrand Clemence Watches joins the Time Well Spent Podcast to chat about how things got started, designing his first watch, his second model the Munro, and his latest watch release, the Clemence Photic MKII dive watch. Tom gives us a sneak peak into the watch industry from a smaller brand perspective while also comparing his experience in starting a microbrand with Devin’s experience in discovering new watch brands and covering them. Don't forget to let us know who won this week's game of This or That!Clemence Instagram: https://www.instagram.com/clemencewatches/ Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Relevant Links:Clemence Photic MKII Review: https://thedeeptrack.com/review-the-clemence-photic-mkii-a-microbrand-diver-that-refuses-to-cut-corners/ Clemence: https://www.clemencewatches.com/ Arken Watches: https://arken.uk/ CYMA Dress Watch: https://www.analogshift.com/products/cyma-jules-person-dress-watch-as11678?_pos=1&_sid=e9a5d7c43&_ss=rLearn About Hallmarks: https://antiqwatch.com/old-watch-brands/swiss-a-d.htmlhttps://pocketwatchdatabase.com/guide/case-trademarks?keyword=starhttps://perceptionswatches.com/geneva-watch-case-hallmarks-the-key-to-who-produced-your-watch-case/Timestamps:00:00 Introduction 09:25 The Journey of Starting a Watch Brand24:25 Navigating the Kickstarter Experience28:55 Funding Choices and Brand Birth32:09 Defining Success in Business35:32 The Evolution of Clements Watches40:50 Designing the Photic MK2: Intentional Choices51:04 Value Beyond Specs: The Heart of Watchmaking53:46 The Essence of Watch Design55:15 Design Integrity and Personal Connection57:34 Balancing Vintage and Contemporary Elements01:01:41 The Unique Appeal of Micro Brands01:03:51 The Importance of Accessibility in Design01:07:50 Experiencing the Outdoors: A Personal Touch01:11:36 Recommendations for Simple Pleasures

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