When Too Many Weather Warnings Cost Public Trust | TFT 8/25/2026

TIDAL FLOODING TALK | Emergency manager and Meteorologist Ashley Morris (Gillespie County, TX) explains how local forecasts, honest uncertainty and stronger disaster planning can save lives. She also reveals why warning people about every worst-case scenario may cause them to tune out when real danger approaches—and what officials can do differently.Chapters00:00 Introduction to Ashley Morris and her background02:04 Ashley’s early interest in weather and meteorology04:01 Differences in emergency management between urban and rural areas06:12 Effective weather communication and community engagement08:07 Communicating uncertain weather risks and high-impact events10:07 Tools and technology for flood response and mitigation12:11 The importance of local emergency management capacity14:01 Funding, training, and infrastructure for disaster preparedness16:13 Public education and the role of community involvement18:02 The significance of mitigation grants and infrastructure investments20:06 Flooding events in Texas and emergency response strategies22:03 Collaboration between meteorologists and emergency managers24:00 The role of AMS and professional development in emergency management26:03 Challenges of flood response in rural communities27:59 Travel tips for West Texas and local attractions29:07 Final thoughts and emergency management awareness monthExperience Tidal Flooding Talk every Tuesday night, America’s leading show on coastal flooding resilience. Hosted by the New Jersey Coastal Coalition, which formed after Superstorm Sandy in 2012, it empowers leaders with dynamic workshops. Visit njcoastalcoalition.com to learn more!