The original clickbait king

When we call something "clickbait," we don't mean it as a compliment. But let's be real: we also click. It's hard to resist a spicy story, and 19th-century newspaper tycoon William Randolph Hearst knew it. At a time when most papers merely reported events, his papers created them, sending reporters out to perform daring rescues, solve sensational murders, and even meddle in geopolitics. Today on the show: the man who brought spectacle and scandal to the news — and changed journalism forever.Guests:Karen Roggenkamp, professor of English at East Texas A&M University and author of Narrating the News and Sympathy, Madness, and CrimeW. Joseph Campbell, emeritus professor of communication at American University and author of The Year That Defined American Journalism: 1897 and the Clash of Paradigms and Lost in a Gallup: Polling Failure in U.S. Presidential ElectionsTo access bonus episodes and listen to Throughline sponsor-free, subscribe to Throughline+ via Apple Podcasts or at plus.npr.org/throughline.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy