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Thriving Neighborhoods Lab: Daily Summaries Delivered
by Pod For Good Media
The Thriving Neighborhoods Podcast explores what it takes to create lasting transformation in historically disinvested communities. Hosted by Cerca Solutions founders Kirk and Markos Wester-Rivera, each episode features conversations about ideas and innovations working at the intersection of housing, education, economic opportunity, and community leadership.Drawing from decades of lived experience and proven neighborhood development expertise, we unpack practical strategies, challenge conventional approaches, and share promising and effective frameworks to advance the work of inclusive community development. You'll hear Kirk and Markos work through complex questions together, and Kirk's in-depth interviews with practitioners, community leaders, and innovators doing transformative work across the country.What does it really take to stand up a community quarterback organization? How do you build on community strengths while bringing in necessary external resources? How do you measure h
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- 5 days ago50 min
Who Are You Really For? Why “We Serve the Neighborhood” Is Not an Answer with Bill Fournet
Most community quarterback organizations say they serve the neighborhood, and few can name who specifically they exist for or what finishing would look like. In this episode, Kirk Wester-Rivera talks with Bill Fournet, founder and CEO of The Persimmon Group and author of The Map Versus the Terrain, about what it takes to commit to a defined population. They discuss why narrowing who you serve, ordinary strategy in business, feels like abandoning people in mission-driven work, what changes inside an organization once that commitment is made, and what it costs leaders and boards to tell some people the organization is not built for them. Drawing on his book, Bill also looks at the distance between the population a plan names and the one an organization serves, and at how complacency and tunnel vision keep leaders from seeing that gap. After the interview, Kirk and Markos Wester-Rivera work through what came up in the conversation.
- 2 weeks ago49 min
The Quarterback Challenge: Why Convening Isn't Coordinating with Marvin Nesbitt
Community quarterback organizations are frequently answerable for results produced by partners they cannot direct, replace, or pay. In this episode, Kirk talks with Marvin Nesbitt, president of Focused Community Strategies in Atlanta, about the difference between getting partners to a table and getting them to move together. They discuss how to tell when a full table is not producing what a community needs, what it means to own a result when schools and partners hold most of the levers, and why the collective impact and continuous improvement systems behind that ownership are still under construction. The conversation also covers what it sounds like to ask a partner to do something differently, how the pace of trust compares with funding cycles and development timelines, and what a leader should examine before concluding a partnership is going well.
- Oct 6, 202657 min
What Are We Really Trying to Do With Othello Meadows
Series 2 of the Thriving Neighborhoods Lab Podcast opens with host Kirk Wester-Rivera in conversation with Othello Meadows of Blue Meridian Partners. This series examines whether the organizations doing the work are built to deliver what they promise. The episode looks at what community quarterbacks are trying to accomplish, what each vantage point in the field, from operating on the ground to governing a national network to deploying capital, allows a person to see, and what working at neighborhood scale with a smaller portfolio makes possible to know about the families being served. It also raises the growing question from funders of how we know, and what it would take for the field to answer it with evidence.
- Jun 30, 202646 min
The Power of Proximity - Why Living Among Matters
This episode closes out the series with a conversation between Kirk and Markos about proximity, trust, and what it means to do this work alongside community rather than from a distance. Markos shares his own experience growing up in Kendall-Whittier, and how that shaped his understanding of what trust requires. Kirk reflects on the choice to live among the community his family served, and the two discuss what proximity looks like for practitioners who won't live in the neighborhoods they work in.
- Jun 16, 202635 min
Community Ownership vs Community Input
Markos and Kirk discuss the difference between asking communities for input and giving them genuine decision-making power. They dig into why the first approach is so common, what it costs organizations and funders to share real authority, and what community ownership looks like in practice.
- Jun 2, 202649 min
The Long Game - Why Transformation Takes Generations
Carol Naughton has spent more than thirty years inside some of the most consequential neighborhood transformation efforts in the country, from leading the East Lake Foundation to helping launch Purpose Built Communities in 2009, where she has served as CEO since 2020. In 2025, Forbes recognized her on its 50 Over 50 Impact list.In this episode, Kirk Wester-Rivera sits down with Carol for a practitioner-to-practitioner conversation about what a multi-decade commitment to neighborhood transformation actually looks like on the ground, for organizations, for communities, and for the funders who support them. They dig into what the sector gets wrong about time, what it costs the people being served, and what practitioners who want to play the long game need to understand that rarely gets said out loud.
- May 19, 202653 min
The Inclusive Growth Paradox - Why Investment & Protection Must Go Together
Investment without protection displaces the people it was supposed to help. Kirk Wester-Rivera sits down with Tony Pickett, CEO of Grounded Solutions Network, to work through the central tension that lives underneath all neighborhood revitalization work. Through 35 years of building community land trusts and shared equity housing models, Tony has spent his career making the case that affordability can't be periodic, it has to be permanent. The conversation covers what displacement looks like as a threat rather than a side effect, how protection strategies get operationalized alongside investment, and what forces work against the protection side once a neighborhood starts attracting attention.
- May 5, 202628 min
Why Holistic Approaches Outperform Single-Issue Interventions
Good work done in silos rarely adds up to transformation. Housing organizations build housing. Education groups improve schools. Workforce programs create job pathways. And yet neighborhoods stay stuck. This episode gets into why.Kirk and Markos Wester-Rivera trace the progression from outputs to outcomes to actual transformation, and make the case that reducing toxic stressors for kids and families requires addressing interconnected causes at the same time. Single-issue interventions, no matter how effective, can't get there on their own. The episode also tackles the harder structural question: what has to shift in how we fund, measure, and organize this work to make holistic approaches possible in the first place?
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About Thriving Neighborhoods Lab
The Thriving Neighborhoods Podcast explores what it takes to create lasting transformation in historically disinvested communities. Hosted by Cerca Solutions founders Kirk and Markos Wester-Rivera, each episode features conversations about ideas and innovations working at the intersection of housing, education, economic opportunity, and community leadership.Drawing from decades of lived experience and proven neighborhood development expertise, we unpack practical strategies, challenge conventional approaches, and share promising and effective frameworks to advance the work of inclusive community development. You'll hear Kirk and Markos work through complex questions together, and Kirk's in-depth interviews with practitioners, community leaders, and innovators doing transformative work across the country.What does it really take to stand up a community quarterback organization? How do you build on community strengths while bringing in necessary external resources? How do you measure h
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