Today I am joined by James Hoffmann. World barista champion, author, entrepreneur, and widely considered the "Godfather of Coffee YouTube". Through his videos, businesses, and bestselling book, the World Atlas of Coffee, James has helped millions of people understand coffee on a deeper level and probably spend a little bit more money on coffee gear than they planned. Speaking for myself. Chapters00:00 Intro01:15 Rule 1: Fear and leverage stories05:35 Rule 2: Everybody leaves12:55 Rule 3: Obsess about privacySupport my podcast: https://patreon.com/mattdavellaGet three emails in your inbox:https://www.mattdavella.com/threerules
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