Why Beef ‘O’ Brady’s says Jacksonville still has room for more sports pubs

Beef ‘O’ Brady’s COO Scott SirLouis says Jacksonville is one of the biggest remaining growth opportunities for the 40-year-old, Florida-grown “family sports pub” brand. He explains how Beef’s uses site analytics (cell phone and purchase-pattern modeling) to pinpoint strong neighborhoods, why grocery-anchored centers outperform mall-front real estate for them, and what makes the chain different in a crowded sports-bar category: kid-friendly booths and game rooms, community events like trivia and bingo, and a bar program that’s part of the mix—but not the identity. Learn more about your ad choices. Visit megaphone.fm/adchoices