This Week in Business

How AI Agents Are Transforming Modern Marketing Strategy

May 1, 2026·15 min
Episode Description from the Publisher

Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.

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