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This Social Cottage: Daily Summaries Delivered
by Gemma Watts
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re: Just getting started with posting and feeling overwhelmed, Already creating content but it’s taking forever, or Craving a sustainable way to sell your expert offers daily... This podcast is your space. You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results. We're talking: Fast + sustainable content creation Selling your offer daily without sounding salesy Building authority when you’re short on time Getting your Instagram working while you are offline Balancing business and real life. Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago12 min
I don't want to have a niche on Instagram
Whether you're feeling trapped by the niche that you have created for yourself or feeling like you're a multi-passionate person who doesn't want to be put inside of a box, this week's episode is for you. We cover:Should you niche down?Should you not niche down?How to get the algorithm seeing more of your content and posting the stuff you love
- 1 weeks ago10 min
From losing followers daily to doubling in almost 2 months!
In today's episode, I take you behind the scenes on my client Becky's astronomical growth in the past two months, whilst having two small children at home and running her business too. Becky hasn't relied on lots of different complicated content methods. Instead, she's relied on using B-roll from her phone and photographs on her phone to overlay text because life is busy. It's for sure an episode that you don't want to miss!
- 2 weeks ago11 min
Behind the scenes of a 4 figure brand deal
In March this year I set out with a mission to secure more brand partnerships and in today's episode i share with you what I did with my content and my communications to secure that deal.
- 3 weeks ago12 min
Getting yourself out of a content wobble
Content wobbles happen to all of us. We can find ourselves overthinking our content, doubting what we're posting and feel trapped by our own content ideas.In today's episode, I walk you through exactly what to do to get yourself out of a content wobble.
- Aug 20, 202611 min
The one thing you can do to start positioning your Instagram content for better reach
In a world where everyone is trying to tell you what to post online for better reach, in today's episode I talk about the one metric that you can pay attention to and how to start positioning your content so that humans relate with it and you start growing an engaged community.
- Aug 6, 202628 min
Growing from 3k to 40k followers in less than a year
Chantal has grown from 3,000 followers to 40,000 followers.Her handle is @becomingthismamaIn today's episode, she talks about how she has managed to use prompts to find her voice and her unique positioning, and how being willing to show up unafraid on the internet has resulted in an incredible community and thriving business.
- Jul 29, 202611 min
The content trend taking over Instagram this summer
Are you feeling like your reach and engagement have dipped over the summer? That's really normal this season, but there are things you can do to give it a little helping shove. Instagram is in its mega personal recommendation era, and the mistake most of us make is thinking people care that we say things "as a doctor" or "as an expert." They don't. What actually gets reach is marrying that personal recommendation energy with what your audience is actually asking for.In this episode:Instagram's shift into its personal recommendation phase, and the mistake most people make trying to use itA real example of why personal recommendation content stops the scrollPrompt to steal: "A lot of people ask how I'm able to ___. Here's what I tell them."Another prompt to steal: "Five things you won't find me recommending to [this type of person/situation]."Breaking down a national park carousel that pulled 36,000 likes, 26,000 shares, and 15,000 new followers from one post, and exactly why it workedPause the episode, use the prompts, and then come tell me you did it over on Instagram!
- Jul 23, 202611 min
Instagram Q&A: Canva carousels, trial reels, and dead accounts
There's so much nonsense out there about Instagram right now, and today I'm answering your questions about all of it. You sent these into my story question box, and I'm deep-diving on each one because I want to assure you that Instagram doesn't have to be complicated. It gets to be enjoyable once you find your unique perspective and positioning!In this episode:Are designed Canva posts or in-feed carousels better? Is effort ever actually wasted on Instagram, or is it a perspective and positioning problem?Does Instagram throttle a trial reel that doesn't get traction in the first 24 hours?Why trial reels don't work the way they used toShould you start a new account or stick with the one you've gotDoes format (reels vs. carousels) actually matter for reachIf you've got a question I haven't answered today, come find me in my DMs. I'd love to chat and feature it in a future episode.
About This Social Cottage
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re: Just getting started with posting and feeling overwhelmed, Already creating content but it’s taking forever, or Craving a sustainable way to sell your expert offers daily... This podcast is your space. You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results. We're talking: Fast + sustainable content creation Selling your offer daily without sounding salesy Building authority when you’re short on time Getting your Instagram working while you are offline Balancing business and real life. Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you
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Frequently Asked Questions
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It's a free AI-powered email that summarizes new episodes of This Social Cottage as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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How often does This Social Cottage release new episodes?
This Social Cottage publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does This Social Cottage cover?
This Social Cottage covers topics including Technology, Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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