Building a Business That Runs Itself

What do you do when you realize the “safe” path isn’t actually your dream?Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounded way more fun than billing hours forever.In this episode of This Is Small Business, Brandon breaks down how he actually built Cooler Kitchen – from choosing products based on keyword research to scaling in the Amazon store. He also shares how his kids are shaping his next product line and how he built a massive community for sellers through the conference he co-hosts, Innovate, because entrepreneurship doesn’t have to be a lonely grind.If you’ve ever wanted freedom, flexibility, and a life where you can make money while you sleep, this one’s for you.Watch the full conversation on YouTube: www.youtube.com/@ThisissmallbusinessIn this episode of This Is Small Business, you'll learn about:(00:59) — Should I quit a stable career to start a business?(01:56) — Is Amazon FBA the easiest way to start selling online?(04:55) — How do you choose your first product without wasting money?(07:58) — Can you run a business and still be a present parent?(09:52) — What Amazon tools actually move the needle for sales?(10:56) — Why is selling internationally so much harder than it looks?(12:32) — Building a business can feel lonely, so how do you find your people?(15:03) — What’s the number 1 mindset shift new entrepreneurs need to survive?