317 - Investigative Reporting is Product Management

Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ari and Roddy dive into how adopting a newsroom room approach enables research teams to build knowledge and drive impact throughout the entire organization. Ari shares his unique framework for growing researchers into trusted consultants for business leadership, and much more. Here, we outline three takeaways and encourage you to download the full transcript below for more. One of the most valuable tools researchers have at their disposal is feedback - from the customers you have to the ones you want to have. Sign up for a free trial with the DISQO CX platform to get started.