Ep. 124| Roots, Resilience & Reinvention with Erika Ricottilli of Saint De La Rosa Hair Collective

Born and raised in Beacon, Erika Ricottilli comes from a family deeply rooted in the community and in the beauty industry. As the owner of Saint Della Rosa Hair Collective, Erica has built more than a salon. She has created a space that reflects her passion, creativity, and commitment to the city she calls home.In this episode of This Is Beacon, Erika sits down with Brooke, Reuben, and Brianna to talk about growing up in a large Beacon family, spending nearly two decades away from home, and ultimately finding her way back. She shares what it was like being raised by a second-generation hairstylist, working in salons from the age of 14, and following a career path that always felt like part of who she was.The conversation explores family legacy, entrepreneurship, motherhood, and the unique experience of raising children in the same community that shaped you. Along the way, Erica reflects on the people, places, and memories that continue to make Beacon feel like home.This is a conversation about roots, identity, and building something meaningful right where your story began.