Brand strategy expert Phil Adams on why strategy is about working backwards from ideas

Do numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward. In this episode of Firestarters, he reveals the strategic mistakes brands most often make and how to fix them. Plus: the three golden rules to an effective brief, how to conquer creative block, and why your customers may know more about your brand than you do. Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt