Why Focus Beats Hustle in Building a Brand with Ben Feys and Kevin Niehoff

I sat down with Ben Feys and Kevin Niehoff, co-founders of Pretty Boy — a men's skincare brand built from scratch. Here are 3 things that stuck with me: 1. Master one channel before you touch anything else. 2. Call your customers. 3. Stability beats the dopamine hit of a big spike. The fundamentals haven't changed. Knowing your customer, delivering the right message, and staying close to the business — that's the playbook.   --- PrettyBoy started because we were sick of guessing - years of acne, eczema, prescriptions, and overpriced nonsense taught us the skincare industry wasn't built for guys like us. We wanted products that were simple, effective, and actually felt good to use, without turning skincare into a second job. We partnered with top chemists and dermatologists to build a no-nonsense system focused on real results, not hype. I handle the business side - operations, product strategy, and ensuring everything works as intended. My co-founder leads the creative and brand vision, ensuring PrettyBoy stays cool, on-brand, and unmistakable. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Ben Feys and Kevin Niehoff: Website: www.yoprettyboy.com X: https://x.com/fenbeys Instagram: https://www.instagram.com/benfeys/ LinkedIn: https://www.linkedin.com/in/benjamin-feys-23112950    *E - explicit language may be used in this podcast.