
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was prom...
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The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor

Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli)

Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli)

From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli)
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