Small Business PR Strategy: Where Most Owners Fail with Lauren Kwedar Cockerell

In this episode of The Yegi Project, Lauren Kwedar Cockerell, a PR specialist and entrepreneur, shares her insights on the differences between PR and marketing, her journey into the PR industry, and the importance of public relations for small businesses. She discusses the evolving role of AI in marketing and PR, the significance of empathy in communication, and the necessity of balancing work and family life. Lauren emphasizes the importance of intentionality in personal and professional rel...